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Choose a hypothetical product (a good or a service) and design a customer journey that would take a target market through the stages of the consumer decision-making process: Awareness Interest Desire Buy-In Loyalty Points may include but are not limited to: Data collected How you’d use that data to inform the customer journey Media Message Segments targeted The marketing mix Provide a clear vision of how you’d take a target market from first impression of your product to buying into it out of habit as loyal customers.

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