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Help me study for my Management class. I’m stuck and don’t understand.1. Owners!
a. Your Business Name, Address, E‐Mail !
2. General Business Description (300 – 500 words)!
A. What business will you be in? What will you do?!
•Mission Statement!
•Company goals and objectives!
B. Business Philosophy!
a. What is important to you in your business?!
• To whom will you market your product?!
• Describe your Industry: Is it a growth industry? What long term or Short-term
changes do you foresee in the industry? How will your company take advantage of
it? !
• Describe your most important company strengths and core competencies: What
factors will make the company succeed? What do you think your major competitive
strengths will be? What background experience, skills, and strengths do you
personally bring to this new venture?!
• Legal form of ownership: Sole proprietor, Partnership, Corporation, Limited liability
corporation (LLC)? Why have you selected this form?!
3. Products and Services ! (300 – 500 words)!
a. Describe in depth your products or services. (Technical specifications)!
b. What factors will give you competitive advantages or disadvantages? Examples
include level of quality or unique or proprietary features.! Requirements: NO

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