Read and review section 11.1, “Integrated Marketing Communications (IMC),” section 11.4, “Advertising and Direct Marketing,” and section 11.5, “Message Strategies,” in Principles of Marketing
as well as the following resources:
Integrated Marketing Communications – The Complete Explanation
Types of Advertising Appeals & Great Examples of Top Brands Using Them | How Leading Brands Use Ads.
Integrated Marketing Communications and the Changing Media Landscape
Creativity in Advertising: When It Works and When It Doesn’t
How Many Ads Do You See in One Day?
What Is Emotional Appeal And How To Use It In Marketing
Rational Appeal (Advertising)
Select an image from your daily life activities, not from the web page mentioned above or from an internet search, representing one of the following advertising categories:
Surprise (advertising placed somewhere new to you)
Mistake (spelling, picture, etc.)
Well targeted, focused, easy to read
“Made you take a second look”
“What in the world are they advertising?”