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Read and review section 11.1, “Integrated Marketing Communications (IMC),” section 11.4, “Advertising and Direct Marketing,” and section 11.5, “Message Strategies,” in Principles of Marketing

as well as the following resources:
Integrated Marketing Communications – The Complete Explanation

Types of Advertising Appeals & Great Examples of Top Brands Using Them | How Leading Brands Use Ads.

Integrated Marketing Communications and the Changing Media Landscape

Creativity in Advertising: When It Works and When It Doesn’t
https://hbr.org/2013/06/creativity-in-advertising-when-it-works-and-when-it-doesnt
How Many Ads Do You See in One Day?
https://www.redcrowmarketing.com/2015/09/10/many-ads-see-one-day/
What Is Emotional Appeal And How To Use It In Marketing
https://www.marketing91.com/emotional-appeal/
Rational Appeal (Advertising)

Select an image from your daily life activities, not from the web page mentioned above or from an internet search, representing one of the following advertising categories:
Surprise (advertising placed somewhere new to you)
Mistake (spelling, picture, etc.)
Well targeted, focused, easy to read
“Made you take a second look”
“What in the world are they advertising?”

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